PatiZonet - Marketing your Business

Now that you have your website set up, you need to let people know where to find it. SEO (Search Engine Optimisation) is getting your site to show up high in the rankings on search engines. There are two basic ways to make this happen – pay search engines or third party service providers to lift you higher up the rankings. Or start getting lots of traffic to your site via organic growth.

You may already have profiles active on Facebook, Twitter and LinkedIn. They are all free to set up and a great way to connect with current contacts and to attract new ones. You can link each of these together so each time you post to say, Facebook, it automatically posts the same message on LinkedIn and Twitter.

Another very cheap way to promote your Miessence business is to start your own blog like this one. It does not have to cost thousands of dollars to build or host your blog, Fat Cow (crazy name but great company) can get you up and running in a few hours.

How many company reps or businesses that you know of or meet have a business card? ALL OF THEM!

If you have set up your own website or blog, Text Links are another way to drive traffic to your site. You can use these in a number of ways:

There are literally thousands of weekend markets or organic markets in towns & cities around the world these days. These markets can be a great opportunity to sell Miessence products and either get new Customers to your website or even new Representatives for your team. I would suggest investing in a small flyer you can add into each person’s order with a compelling invitation to visit your website to shop on one side, and an invitation to find out more about the business opportunity on the reverse.

trying to find market stall insurance is tough, there are very few companies that offer this type of insurance and, if they do it’s very expensive. I use AAMI at a cost of approx $200/annum. Many of the others I looked into were over $1000 for the year. If you have an abn, this will be tax deductible for you.
However, some councils/organisations do have insurance to cover you but, in saying that you don’t know what their policies entail and, if someone trips over your display, marquee ropes etc, you maybe in trouble if they sue you.

Since your customers can purchase directly through your custom branded Miessence web site, it makes sense to consider employing some kind of online marketing strategy to make it easy for people to click to your web site and purchase. Online marketing may sound complicated and confusing – especially if you’re not really a technical person.

We explored a little in part one, some of the things you can do to help grow your online business that costs you nothing but the commitment of your time. To make the most of your online marketing strategy, there are a few basic principles to follow: